CASE STUDY
# three
CLIENT:
MERAKI LIFESTYLE
Kate of Meraki Lifestyle is a lover of adventure, margaritas and living her life to the fullest. She’s passionate about curating small seasonal collections of clothing, bikinis, jewelery and scents that ignite a sense of passion and adventure.
SERVICES:
Clarity & Soul 1:1 Brand Experience
Social Media Content Design
Packaging & Label Design
Apparel Design
client
GOALS + MISSION:
Kate deeply desired to start a business that she LOVES and that truly represents her fun-loving heart and adventurous soul.
Her goal was to be able to travel Australia in her caravan while selling the kinds of things that support this lifestyle to like-minded Meraki Girls, which means that she needed a brand identity system that she could easily create content with on the go.
In a nutshell, her mission is to spread good vibes to all who encounter her brand, meaning that a lot of her branded products would be intended to be given as gifts. She has a very specific vision in mind and a particular vibe, so brand consistency is important to maintain.
Our
SOLUTIONS:
Kate was SO excited to receive her brand strategy which was able to help her to create content that was consistent with the Meraki vibe quickly and easily.
Her brand strategy really supported us to maintain brand consistency for such a niche lifestyle brand.
We carefully curated fonts that would be easy to read on busy photographic images, colours that resonated with her favourite aspects of Australia’s natural landscape (the ocean, sunsets and plants) and a fun illustration and photography style that inspired beach days, hot summer margarita fueled nights, chasing sunsets and dancing in the desert.
We also created a logo that people would love to wear and that contains symbols representing the earth’s elements.
CLIENT
love
"Thanks Julia. Taking this step with you has been the most beneficial step I have taken for my business & I love the vibe Meraki gives 😍"
— Kate, Meraki Lifestyle Australia
