CASE STUDY
# two
IGNITED SOUL CRYSTALS
CLIENT:
The lovely Tanya from Ignited Soul Crystals uses her clairsentient abilities to help her customers choose the perfect crystal before they even speak to her.
She wanted a brand that her customers would associate with joy and lightheartedness- banishing the notion that crystal healing and energy is complex and beyond reach. That there is more to it than just “love and light” and that its okay to show up authentically just as you are.
SERVICE:
1:1 Studio Daydream
TANYA'S GOALS:
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Tanya desired a new brand identity that would set her up for success in her new store and as she rolled out a new line of products.
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She wanted her brand to appeal to her quirky, open-minded and spiritually inclined dream customers.
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A logo that is instantly recognisable across all brand touchpoints- especially at markets and trade shows.
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To stand out in an ever-growing industry of "love and light" crystal shops.
BEFORE
A NEW ERA OF HER LIFE'S WORK.
Her old logo just wasn't cutting it as it was overly illustrative and hard to adapt to different mediums, limiting her when it came to creating packaging and signage in this new phase of her business.
We opted for a simple line-work logo that could be adaptable to the largest of store signage to the smallest of swing tags.
Don't be fooled by its simplicity - this logo is hand-drawn and 100% unique.
COLOUR PALETTE & PSYCHOLOGY:
inspired by:
Rainbow Fluorite
Uplifting | Spiritual | Mystical | Witchy
CLIENT
love
I'm beyond excited - my internal image of how I wanted my logo and brand was translated by Julia into something quite beautiful.
“Julia will intuitively connect with you to understand your wants, your reservations and decipher the confusion that can arise when wanting to translate what is in your mind to a tangible, beautiful and cohesive brand."
— Tanya - Ignited Soul Crystals
