CASE STUDY
# one
CLIENT:
ANDREA MAREE CREATIVE
The gorgeous Andrea of Andrea Maree Creative (AMC) is an Instagram Marketing Coach and Social Media Manager who provides high-touch 1:1 services in both aspects of her business. She not only provides practical marketing strategies for her clients but also deep-dives into the mindset behind showing up online.
SERVICE:
Clarity & Soul 1:1 Brand Experience
ANDREA'S GOALS:
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Grow her brand through her podcast and Instagram and eventually start a YouTube channel (she has since done this, go Andrea!).
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Resonate with more dream clients on a deeper level (she has more clients than ever before).
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Introduced NLP as part of her coaching practice and wanted her branding to reflect this side of her coaching (I mean, look at the crystal-inspired brandmark!). Her branding now sets the tone for her personality, her coaching style and the caliber of her services.
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Andrea’s long-term goal was to create an agency environment so that she could serve more clients in a variety of ways. This would, in turn, support her goals of having a family and living a life of doing what she loves.
When you invest in branding, you invest in your growth!
BEFORE
ELEVATING FROM DIY DESIGN.
Andrea started out DIYing her logo and branding, but as time went on, she felt that this didn’t truly capture the quality of her services and the next level of her business.
She deeply desired a brand that not only represented this next-level, but she wanted something that would be highly luxurious/ that truly represented her.
THE LOGO SUITE:
THE MEANING BEHIND THE BRAND
WAVY LIGATURES & ELEMENTS:
Represents the ocean and reminds Andrea's ideal client of something that they love (the beach), inspires them to travel, and to be able to live life on their own terms. This aligns with her lifestyle which her dream clients will aspire to.
COLOUR PALETTE & PSYCHOLOGY:
Natural | Luxe | Empowering | Feminine | Self-love & Confidence
CLIENT
love
I absolutely LOVE my branding after working with you. My branding is now in complete alignment with my vision and values for the business.
“If you want to up-level your business and stand out in your industry, then you should definitely work with Julia. The brand strategy she created for me has given me SO much clarity around my business and offers. Not only is the design absolutely STUNNING but the practical information she's included about how to communicate by brand's vision and mission has been game-changing. I've already noticed an increase in enquiries since working with Julia and multiple people have reached out to tell me how gorgeous my new branding is. Julia is incredibly talented and I wouldn't hesitate at all to hire her again for future projects.”
— Andrea, Andrea Maree Creative.
